05 design + build · hospitality
Casa Alba Guesthouse
A sunlit, editorial booking experience designed to sell the feeling of the stay—and make booking direct the easy choice.
SERVICES
Strategy, web design + direct-booking build
TIMELINE
10 weeks
HEADLINE RESULT
71% of stays booked direct
02 the case study
Built around the business, not the trend.
THE CHALLENGE
Third-party listings brought visibility but flattened the guesthouse’s character and took a commission from nearly every reservation.
THE APPROACH
I shaped an image-led story around the rooms, neighbourhood and hosts, then removed friction between choosing a stay and checking availability.
THE OUTCOME
Guests gained a better sense of the place before arriving, while the owners shifted the majority of reservations to their own commission-free channel.
71%
of stays booked direct
10 wks
strategy through launch
0
extra steps to check availability
NEXT PROJECT
Northpine Supply →