06 web design · outdoor retail
Northpine Supply
A flexible campaign system that brought the energy of the outdoors into every product story without slowing the team down.
SERVICES
UX, homepage + campaign templates
TIMELINE
6 weeks
HEADLINE RESULT
Email click-through doubled
02 the case study
Built around the business, not the trend.
THE CHALLENGE
Northpine’s campaigns changed quickly, but each landing page started from scratch and the strongest stories were getting lost in a crowded homepage.
THE APPROACH
I designed a modular campaign system with bold editorial imagery, clear product groupings and repeatable sections the internal team could confidently recombine.
THE OUTCOME
The team can now launch coherent campaigns faster, and the stronger match between email and landing page doubled click-through.
2×
email click-through rate
6 wks
system design and handover
1
reusable campaign system
NEXT PROJECT
Fern & Field Studio →