01 brand + site · wellness
Fern & Field Studio
A calm, confident identity and booking experience that turned a neighbourhood studio into the obvious local choice.
SERVICES
Strategy, identity, web design + build
TIMELINE
9 weeks
HEADLINE RESULT
Class bookings +212%
02 the case study
Built around the business, not the trend.
THE CHALLENGE
The classes had a loyal following, but the flyer-led brand and scattered booking journey made the studio feel harder to trust than it was.
THE APPROACH
I built a warmer visual identity around movement, light and local community, then turned the timetable and booking path into the centre of a focused mobile-first site.
THE OUTCOME
The launch gave every class one clear route to book and gave the founder a visual system she could carry across the studio, social posts and printed material.
+212%
class bookings in quarter one
9 wks
from rebrand to launch
1.1s
homepage load on mobile
NEXT PROJECT
Ledgerline Docs & Site →