02 design + build · SaaS
Ledgerline Docs & Site
A fast marketing site and documentation system that made a technical product easier to understand, evaluate and try.
SERVICES
Messaging, UX, web design + Astro build
TIMELINE
8 weeks
HEADLINE RESULT
Trial signups +64%
02 the case study
Built around the business, not the trend.
THE CHALLENGE
Ledgerline had a capable product and deep documentation, but prospects could not quickly see where it fitted or get from an answer to a trial.
THE APPROACH
I clarified the product story, created a reusable page system and connected the marketing journey to task-based documentation with deliberate calls to action.
THE OUTCOME
A lean Astro build made the site substantially faster while the clearer product path helped more qualified visitors start a trial.
+64%
increase in trial signups
0.9s
homepage load time
8 wks
strategy through launch
NEXT PROJECT
Half Light Coffee →