03 identity · coffee
Half Light Coffee
An identity and wholesale experience built to feel distinctive on the shelf and reassuring in a buyer’s inbox.
SERVICES
Identity, packaging + wholesale site
TIMELINE
7 weeks
HEADLINE RESULT
Stockists grew from 9 to 19
02 the case study
Built around the business, not the trend.
THE CHALLENGE
The coffee was memorable in the cup but visually disappeared beside better-known roasters, and wholesale enquiries relied on a PDF passed around by email.
THE APPROACH
I developed a high-contrast identity inspired by the first light of a morning brew, then created a concise wholesale page for range, proof and enquiries.
THE OUTCOME
The packaging became easier to spot and the new buyer journey gave cafés everything they needed to take the next step without a long email exchange.
19
active stockists after launch
+111%
growth in retail partners
7 wks
identity to launch
NEXT PROJECT
Marlowe & Finch LLP →