04 web design · legal
Marlowe & Finch LLP
A credible legal website with the character and clarity to stand apart from a category full of interchangeable firms.
SERVICES
Positioning, copy direction + web design
TIMELINE
6 weeks
HEADLINE RESULT
Consultation requests tripled
02 the case study
Built around the business, not the trend.
THE CHALLENGE
The firm’s thoughtful, direct way of working was invisible behind a conventional site that spoke in dense legal language and buried the enquiry path.
THE APPROACH
I paired editorial typography with plain-English service pages, strong proof and a short route from a visitor’s concern to the right conversation.
THE OUTCOME
The new site feels serious without feeling distant, and visitors now arrive at the enquiry form with a much clearer sense of fit.
3×
consultation requests
6 wks
brief to handover
100%
plain-English service pages
NEXT PROJECT
Casa Alba Guesthouse →